User-Friendly Metasearchs:Tripadvisor

Tripadvisor's purpose is to find hotels, restaurants, cafes, etc. It provides the opportunity to introduce your business to millions of users. By adding your business to Tripadvisor, you can reach many users around the world.

Tripadvisor offers you detailed information about places and services by offering you the places you travel at affordable prices. The photos you add to your business profile will be very useful for promoting your business. Information about the prices for the user and the services you will provide also increases the user satisfaction and provides you with positive comments. In addition, due to the fact that Tripadvisor pages are compatible with Google SEO, it ensures that they appear much higher in Google searches.

What is Business Advantage?

Businesses; It helps hoteliers with the tools they need to increase their direct bookings, engage users with marketing offers, and showcase the best of their businesses.

So why is it important?

• Business Advantage; With direct links to your site, it makes it easy for users to discover your business and make direct reservations at your business. Direct links help businesses get up to 12x greater return on ad spend (ROAS) while helping you get a 20% increase in website clicks using Special Offers on your business page.
• Allows you to showcase your best communication tools and comments to attract the attention of users who are determined to book in the region where your business is located. Businesses that use this feature achieve much better results than those that don't:
• Storyboard: 87% more website clicks
• Cover images: 93% more website clicks
• Business videos: 99% more website clicks
• Favorite comment: 54% more website clicks

Sponsored Placement

• Reach users who are ready to make a reservation, thanks to ads that attract heavy visitors on Tripadvisor.
• Allows you to rank higher in our search results for hotels in your area.
• Lets you showcase your business to users who are researching competitor businesses:
• Show your rates and hotel links in each ad to increase direct bookings.
• Secure featured placement on your ad to avoid OTAs and save on third-party commissions
• Use our predictive data and automatic targeting to reach committed travelers searching in your area
• Measure your performance and design your campaigns to reach the right target.
• It allows you to advertise and publish your budget and advertising planning according to important dates or occupancy rates.
• Makes it appear only when your business matches user search criteria (eg budget, pool, safe travel, etc.).

Tripconnect-Instant Booking 

TripConnect offers two products that help you get direct bookings:

Instant Booking and Cost Per Click.

To be eligible for TripConnect, you must be affiliated with one of the certified connectivity partners that work with Tripadvisor, such as Book Online Now.

PPC

When we say Cost Per Click, it helps you drive more bookings by highlighting your prices and availability on Tripadvisor.

It allows your potential guests to see your prices and reservation status on Tripadvisor and guides the user to make a reservation by taking them to the page where instant reservations can be made with the Book Now button.

CPA

It offers the opportunity to charge with two different commission rates:

15% commission

Get half of traveler views and resulting bookings with the “Book on Tripadvisor” button

12 % commission

Attract a quarter of the traveler views to your property through the “Book on Tripadvisor” button and get the reservations made as a result of these views.

So will Tripadvisor become an OTA today?

Tripadvisor has stated that it will continue its partnership with business owners and will prefer the media model. At this point, he stated that he will continue to facilitate the reservation service by providing a secure interface to OTA and Businesses and will improve himself in this direction.